Manojit Majumdar is a seasoned professional whose extensive career in sales and business strategy has shaped his approach to understanding the intricacies of business success. With over 35 years of experience in the corporate world, Manojit has held key roles at prominent companies, including his current position at Newgen Software, where he manages the development of partner networks across 70 countries. His vast experience spans working with multinational giants like IBM, as well as smaller organizations, giving him a unique perspective on the diverse challenges businesses face across the globe.
Having explored business landscapes in over 40 countries, Manojit’s insights into international markets are invaluable, particularly when it comes to understanding the barriers faced by small and medium-sized enterprises (SMEs). His first book, Lamb Leading Lions – Why We Do Not Have Microsoft or Google in India, gained popularity on Amazon’s bestseller list, establishing Manojit as an author capable of addressing complex business issues with clarity and depth.
The Book: Selling Is Not Cheating
In his latest book, Selling Is Not Cheating, Manojit Majumdar takes a deep dive into the often misunderstood world of sales, challenging conventional wisdom and offering a fresh perspective on how businesses can thrive. Through his practical insights, Manojit addresses one of the most crucial yet overlooked aspects of any business: sales.
The title itself speaks volumes about the book’s approach—selling, according to Manojit, is not about manipulation, dishonesty, or pushing a product for the sake of profit. It’s about solving real problems for customers, delivering genuine value, and building long-term relationships. Selling is not a matter of convincing a bald man to buy a comb; it’s about understanding the customer’s needs and offering a solution that makes sense to them.
Key Themes and Insights
The book emphasizes the idea that businesses often start with a dream but fail to plan for the critical sales aspect of their growth. Many entrepreneurs assume that a good product will sell itself or that offering a product with a lower price tag and more features will automatically lead to success. However, as Manojit points out, these assumptions rarely hold up in practice.
He highlights the disconnect between the theoretical ideals presented in most management books—focusing on case studies of large, successful companies—and the reality faced by smaller businesses. For small and medium-sized enterprises, the path to success isn’t paved with massive budgets or decades of brand legacy. Instead, it’s about understanding the fundamentals of selling, customer-centric strategies, and resilience in the face of market challenges.
A Focus on SMEs: How Small Businesses Can Thrive
One of the core messages in Selling Is Not Cheating is the idea that many small businesses struggle to grow because they lack the resources or the right strategy to approach sales effectively. Manojit uses his vast experience to provide practical tips and strategies tailored specifically for businesses that don’t have the luxury of vast capital or an established brand presence. His advice helps SMEs develop sustainable sales strategies that align with their resources and market realities.
The book also explores the psychological aspects of sales and the importance of building trust. It argues that successful sales go beyond selling a product—they involve understanding a customer’s pain points and delivering solutions that help them overcome these challenges. Through this approach, Manojit encourages entrepreneurs to move away from “hard selling” and embrace a customer-first philosophy.
Why Read This Book?
Selling Is Not Cheating is a must-read for anyone in business—whether you’re an entrepreneur just starting out or a seasoned professional looking for a fresh perspective on sales. Manojit’s straightforward writing style and no-nonsense approach to the realities of sales make this book a valuable resource for business leaders, especially those running small or medium-sized enterprises. The book provides actionable strategies, common-sense wisdom, and a refreshing look at the true essence of selling—solving problems and creating value for customers.
For those who are tired of overhyped success stories of megacorporations, this book offers a grounded, practical approach that can be applied immediately to grow a business, without relying on unrealistic expectations or massive investments.
Manojit Majumdar: A Thought Leader for Today’s Business World
With a career that spans decades and industries, Manojit Majumdar has a wealth of experience that he has distilled into both his books and his work at Newgen Software. His ability to analyze business landscapes, identify challenges, and develop practical solutions makes him a valuable voice in today’s business community. As a leader in the global market, he has played a key role in shaping partner networks and building successful business strategies, particularly in regions where many companies face resource limitations.
Through his writing and professional work, Manojit continues to inspire and guide the next generation of business leaders, particularly those with the ambition but without the resources of large corporations. His practical, hands-on approach to sales, coupled with his deep understanding of global markets, makes him a thought leader who is always one step ahead of the competition.
Conclusion
Manojit Majumdar’s Selling Is Not Cheating is more than just a book about sales—it’s a guide for small and medium-sized businesses looking to succeed in a world where success often seems reserved for the large players. By focusing on customer-centric selling, realistic business strategies, and leveraging available resources, Manojit offers a roadmap for businesses to not only survive but thrive. His unique perspective and rich professional experience make this book an essential read for anyone in the business world today.
With this book, Manojit Majumdar reaffirms his place as both a leader in the sales industry and a voice of reason for entrepreneurs seeking real-world solutions to their business challenges.
